Power of Life Foundation Website Redesign and Rebranding

‍Technologies Used:

• Figma (Design)
• Squarespace (Website Development)
• Social Media Marketing Tools (Platform-specific)
• Video Editing Software (if applicable)

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Project Goal:

Revamp the Power of Life Foundation's online presence to enhance brand awareness, improve user experience, and drive engagement with their mission.

Project Scope:

• Website Redesign:
  • Developed a new website design using Figma, focusing on user-friendliness and clarity of information.
  • Built the website using Squarespace, a user-friendly platform to ensure easy maintenance by the foundation.
  • Created website content that effectively communicates the foundation's mission, services, and impact.
• Rebranding Process:
  • Facilitated the rebranding process, potentially including logo redesign, color scheme updates, and messaging refinement.
  • Ensured the new brand identity aligns with the Power of Life Foundation's values and target audience.
• Social Media Strategy:
  • Developed a comprehensive social media strategy to increase brand awareness and engagement.
  • Identified key social media platforms relevant to the foundation's target audience.
  • Created a content calendar with engaging posts to promote the foundation's work.
• Branding Kit:
  • Designed a branding kit that includes the new logo, color palette, fonts, and other brand elements.
  • Provided the branding kit to ensure consistent brand representation across all platforms.
• Content Creation:
  • Created social media post templates using the branding kit to streamline content creation.
  • (Optional) Created video content (if applicable) to further showcase the foundation's impact.

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Project Deliverables:

• New and user-friendly website for the Power of Life Foundation
• Redefined brand identity with logo, color scheme, and messaging
• Comprehensive social media strategy and content calendar
• Branding kit for consistent brand representation
• Social media post templates (and video content, if applicable)

Benefits:

• Increased brand awareness and visibility for the Power of Life Foundation
• Improved user experience on the foundation's website
• Enhanced engagement with the foundation's mission and services
• Streamlined social media marketing efforts

This project demonstrates your strong design, branding, and social media marketing capabilities, all applied to support a non-profit organization.

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